for.ay entertainment

Merchandising 

What is Merchandising?

The use of your name, tag, logo, image on items to promote you career, such as T-shirts, Caps and other memorabilia used to memorialize an event or person. The use of which constitutes your "Brand". Your Brand is created by consistent color schemes, font type and size, language, and image used in conjunction to create a recognizable and identifiable concept relating to you, your products, your career.

Your name and face are valuable, they should be protected in the items you choose to reflect your likeness. Placing yourself in the public eye in a negative manner could result in damage for years to come. Think everything through before consenting to have your image placed in controversial publications, in demeaning situations, and "when in charge-- be in charge" determine for yourself how you want to move your career forward.

Allow our professionals to help you determine what and what not to put your image on. Get feedback before making a decision that could affect the rest of your performing career and life. 

Marketing is everything your fans or potential fans sees, hears, smells, feels, tastes, thinks, or even wonders about your business entity.

Anything that causes the fan to form an impression or just have a thought about you is marketing.

Marketing is what gets AND keeps your fans.

Advertising- Methods used to promote or display your brand by presenting your image to the public, with hopes of gaining recognition and enlarging your sphere of influence in your chosen endeavor.

Advertising is perceived by one person at a time, it should speak to and sell to one person at a time! Don't let your advertising be so theatrical that it is nothing like you as a real person!

Fans are real people and real people want the "real thing" !